Video marketing has been around for a long time and has proven successful for marketers and companies alike. It is also the most powerful kind of marketing because it acts as a memory jog for users, while also conveying more information in any given space than other kinds of media.
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Creating a top-notch marketing video for your business is the single best way to market your business. It’s so effective, in fact, that it can double your profits. That’s right, I said double! The reason why videos are so effective is that they are highly engaging. A study by Cisco found that internet users are exposed to an average of 1,788 marketing messages per day. Of those, only 2% are digital marketing ads. This means that 98% of all the marketing messages you’re exposed to are not digital ads. Almost all of them are physical ads presented on traditional media like billboards, print ads and TV commercials. Making a 30-second video to promote your business can be interactive and highly engaging because you can show people your products first hand. Videos also allow you to speak directly to people, which makes them more likely to listen to what you have to say that if they were just reading text. The great thing about videos is that you don’t need millions of dollars or months of time to create one. You just need a good idea and some creativity. You also need 30 seconds or less because most people will lose interest after that amount of time.
Have a call to action in your video
The most important rule of video marketing is that you need a clear call to action. You want your viewers to leave feeling inspired to take some kind of action towards your business, whether it’s signing up for a newsletter or buying a product. People don’t watch videos because they’re interested in a laundry list of features and benefits. They watch videos because they want to see what value your product will bring them. Your call to action could be as simple as asking for a click on a link, but if you can show someone how they’ll benefit from using your product, even better. Your video should have a goal, and that goal should be about more than just selling more products. The best way to do this is with testimonials from customers that demonstrate how your product has improved their lives in some way. If you have any customers who have been willing to share their experiences with you, use those testimonials and make them the focus of your video. It’s even better if you can get them on camera directly addressing viewers and talking about how happy they are with what your company provides.
Video marketing can be a fantastic way to introduce your products and services to a new market. In fact, the statistics show that including a video on your landing page can boost conversion by as much as 80%. The 30-second video below is a great example of how to use short video clips to provide a quick overview of your service or product, and then encourage the viewer to take action.
Have a great hook in the beginning of the video
There is no better way to grab someone’s attention than to have a great hook in the first 30 seconds of your video. It needs to be short and sweet. It needs to stand out. A hook is the element that makes someone say, “Wow! I’m going to watch all of this.” If you don’t have a hook, then that means you’re just another boring marketer talking about how you can save money on your car insurance or how you can help people lose weight. Hooks are simple—and they need to be said immediately. If you waste time with nonsense, people will click off your video. They’ll even close the page before it loads because they’ve already seen other videos like yours. A good example of a hook is Gary Vaynerchuk talking about how he will teach you everything he learned from Wine Library TV. Just by saying this, people are hooked because it’s intriguing. He’s not selling wine; he’s selling an experience. And if he can teach people something new about wine, then that makes him an expert because everyone knows that wine snobs are experts in their field. You should market yourself as an expert in your industry too if you want more clients coming through your door.
The first 5 seconds are the most important. This is where you have to grab your audience’s attention. You can do this by having a clear beginning, with a great hook. If you are not sure what your hook is, think about what you want to convey to your audience. What is the purpose of your video? What kind of feeling do you want to elicit from them? Here are some examples of strong hooks that every video should have: Hello I am _________, and I created this video because… I’m going to show you how to ______________ This one weird trick will help you make ___________in less than 5 minutes! If you don’t have a strong beginning, people will click away before they actually see what your video is about. They might even be offended because they think it’s irrelevant to them. But if they are interested in what you are saying, they will stay, watch, and then share your video with their friends. Make sure that the first 5 seconds of your video are relevant to them personally. Have a call-to-action This is something that prompts your viewers to take an action. The CTA could be as simple as asking them to subscribe, so they can receive more videos like.
Have social sharing buttons embedded in your video, not through YouTube or other platform
Video marketing is a powerful tool that will increase your online visibility and drive traffic to your website. But if you don’t know how to use it properly, you may never reach your goal. What’s the best way to promote your video and boost your conversion rate? The answer: embed social sharing buttons in your video and link them to specific pages on your website. Here are three reasons why embedding social sharing buttons in your videos will double your profits: Social media sites like Facebook, Twitter, and LinkedIn allow viewers to easily share content with their friends and followers on those networks. By providing sharing buttons on your site, you allow viewers to not only view, but also share the video on their own profiles. The share buttons make it easy for viewers to share videos through email as well as social media sites like Facebook and Twitter. When viewers forward videos through email or post them on their wall, it helps spread the word about you and drives traffic back to your website.
Before you get started, it’s important to have a clear idea of your goal. What is the purpose of your video? Is it to inform, entertain, convince, or persuade? To help you answer this question, let’s look at some of the most successful companies in the world who are using video marketing to make sales. Informational videos are often used by large corporations when they introduce new products or services. The company will use an informational video to educate their customers on how the product works and why they should buy it. This type of video can also be effective in presentations for investors in order to demonstrate the potential market for the product. Coca-Cola uses informational videos (like this one below) that educate their audience on what they do and why they do it. They talk about what makes coke “the real thing” and give examples of how consumers use coke in their everyday lives. Informational videos are very effective when there is a need to educate your customers on what you do and why you do it better than others. Another type of video marketing is entertainment videos, which are used mainly by companies that sell retail products or services. One example is Red Bull, who creates extreme sports videos which teach their consumers about their brand while entertaining them with a visual.
Use high-quality production values
If you are not using high-quality video production values, you need to change that now. Here are some reasons why higher production values matter for your business:
- Higher production values boost credibility. If your video looks low-quality, people will assume the same about your company. If you want to sway them into thinking otherwise, offer them a professionally produced video.
- They keep attention for longer. A professional looking video is much more likely to keep people’s attention throughout if it is shot professionally, talks about high quality products and services, and doesn’t rely on gimmicks. By keeping someone’s attention for longer, you are able to convey your message without having them switch off midway through because they think it’s boring or uninteresting.
- They can be shared more easily. Videos that look bad are often rejected by social media sites like Facebook and Twitter, as people don’t want to share them with their friends or followers due to their poor quality. High-quality videos on the other hand look better when shared around various social media platforms and will therefore get more shares, comments and likes than lower quality videos which again leads to more traffic to your website, so you can sell your products or services.
Your video production values are the first thing people will notice, so make sure they’re high-quality. Invest in good equipment that produces great shots and sound. Pay attention to lighting, because that’s how you’ll capture your subject’s true essence. If you’re using an iPhone or other smartphone, try out different lenses to get the best results. If you’re not happy with the results you get from the camera itself, consider adding an app like Filmic Pro or FiLMiC Pro to your phone for added control over your footage. If you haven’t tried shooting on a DSLR before, I highly recommend it. It may seem intimidating at first, but once you understand how the settings work and the difference between manual and auto modes, you’ll be able to produce professional-looking videos with little effort. Invest in a good tripod, too — one that lets you reposition and lock down your shot even if it’s outdoors and windy. If you’re going to be outdoors a lot, consider getting a device like the Glif Tripod Mount ($25) or GorillaPod ($50-$120). They let you wrap your phone around branches and poles, so you can hold the camera steady without putting pressure on it directly.
Invest in your marketing videos, they are better ROI than any other medium for attracting new viewers to your business
The top 3 video marketing facts that will more than double your profits are: Videos are consumed at a much higher rate than any other marketing medium. We take in videos in the blink of an eye. The average marketing video gets watched for over two minutes. Whereas with other forms of advertising, you might have to view an ad multiple times to absorb the message. Video converts better than any other marketing medium, including email. You can get between 300%-400% higher conversion rate by using video marketing over any other form of content. The return on investment is astronomical. If you build it, they will come. If you invest your time and money into great videos that represent your brand, business and products well, then people will watch those videos and send those links to friends or post those videos on their own social media profile pages, which gets your content out there to even more people who might not have found you otherwise.
Whether you run a business or a blog, chances are you’ll be producing a lot of video in the coming years. It’s a great way to get your message across, and studies have shown that people respond more to video than they do to other forms of content. How do you take advantage of this trend? By following some simple rules for creating videos, that will get results. Here are three quick points to keep in mind when it comes to putting together successful marketing videos. Keep it short. When people come to your page, they expect something fast and easy. A short video will give them just that, and they’ll stick around longer. They’re also much easier to share via social media sites like Facebook and Twitter, so word will spread quickly about your business. Make sure you use high-quality video. You don’t want your audience to feel like they’re watching something low budget or poorly produced. Use good equipment and make sure everything is set up correctly; it’s well worth the effort for the results you get. Focus on the benefits. This is particularly important when you’re trying to sell products or services directly to customers. Focus on why someone should purchase what you’re selling; don’t get caught up in technical details that aren’t relevant to your business.