Video marketing is not only the future of the marketing industry, but it’s something that every business should be utilizing right now. The video marketing gold rush has already begun — and if you’re not part of it, you’re missing out on a wealth of opportunities.
The video marketing industry is quickly booming. People are spending more time on social media sites like Facebook, Twitter and Instagram watching videos rather than reading. It’s no surprise that the video industry is expected to be worth $US70.1 billion by 2018 with total ad spend increasing up to 70% in 2017. So, what does all of this mean for you? New millionaires are being made every day in the video marketing industry! Are you capitalizing on video marketing? You need to be. Video marketing is the number one most effective strategy for marketing with its high conversion rates. But don’t go out and make random videos. There’s an art to making great marketing videos. Thousands of marketers are getting it wrong, but doing it right gives you serious advantages like better branding, ease of use, conversions, authority and ultimately sales.
Things You Will Earn From This Niche
More and more people are turning to video marketing as an effective way to gain leads. The problem is that it takes a lot of time and energy to make a quality video, especially if you want it to be seen by the right people. But there’s an easier way to make money from this niche: video workshops.
This is a very profitable niche for several reasons:
Most people view a lot of videos online, so you’re going to be able to find plenty of viewers.
You could earn a good income just from selling your videos to other people. You have a wide variety of options for doing this — you can sell them on your own website or through an affiliate partner.
Most people view videos on their phone, so you can market your services directly to those who would most benefit from them.
Video marketing is a hot market because it works
Video marketing is the only marketing technology that reaches everyone. It’s not just for TV anymore. Everyone has a smartphone now, everyone’s on YouTube, and people are used to watching short video clips every day.
It works because video is effective for both consumers and businesses. Consumers like to be entertained by something that isn’t boring or too long (they’re usually already scrolling down their phone). Content creators like to share ideas with audiences they can relate to, and they like having fun while doing it.
Here are some top tips for making video marketing work for you:
Video is highly shareable. You can upload lots of videos to YouTube (which is free), Facebook (where you pay only if you want to promote your content), Instagram (which is free) and many other places where people share videos. That means that if you get one person to watch your video, you’ve communicated with them and reached thousands of people who will see it. It’s actually easier than trying to get them all to read about your product via blog posts or emails.
Video is cheap. If you’re new, you can make a great-looking video in less than $100 — and if you have a big budget, it can be even less. You don’t need expensive equipment and software — most videos are shot using free software like iMovie and edited using free tools like Windows Movie Maker — and once they’re done, editing will take just a few minutes longer than writing an article or creating a graphic design. You don’t need special training either — there’s no reason why anyone should need more than basic skills when it comes to making videos.
Video is a great way to communicate your value to the internet audience
There are thousands of videos on YouTube and other video portals. Here’s how to stand out from the crowd and create a compelling video that serves as a sales tool.
Video is a great way to communicate your value to the internet audience. Videos can be used for:
- Promotions: Promote your products and services before and after launch. Use pictures and videos to show how great your product is and why people need it. You can also build trust by showing how you use it every day, such as “how we use our app every day” or “how I’ve been using this product for 5 years”.
- Marketing: Create videos about your business (company), such as “How we help our customers” or “Why we use this product”. If you want to be more specific, you can also create a video specifically about your customers: “What our customers think about our service”, etc.
- Segmentation: Use the right content for different groups of prospects/customers based on specific variables, such as age, gender, time of day, etc. For example, if you have a dating app with women over 40 who are single and looking for a partner, you can create a video specifically for them with captioned photos about what they expect from a relationship – not only explaining the purpose of each feature but also encouraging them to try it out – creating an ad that will increase their interest in your app.
Video is a great way to zoom in on customers who watch videos
When you have the right video marketing strategy in place, you can start raking in the sales. You can also get more attention for your ecommerce products, because people are more likely to share it on Facebook, Twitter and other social media sites.
Here are some of the ways you can use video marketing to your advantage:
– Showcase your brand with product videos. People love seeing how things look in real life, so celebrate your brand with product videos that show off your products in action.
– Get customer testimonials. Testimonials help turn potential customers into buyers (and keep them coming back for more). Ask friends and family if they’d be willing to be filmed using your products. But make sure not to overdo it; people will get tired of watching you make a fool of yourself or they’ll realize they don’t like doing it at all (or both).
– Create infographics. Infographics are another great way to showcase your brand. Not only do they provide insight into what you offer, but they’re also eye-catching for followers who want to learn more about the kind of products you sell.
Video is an unexpected place to make millions of dollars
When you think about the traditional marketing techniques of television, radio and print, it’s easy to dismiss video as a small part of any marketing strategy. But that’s not true for video marketing.
Video marketing can be extremely powerful and effective in reaching an audience. And it’s not just the big brands that use video — we all do it. If we share a video with our friends on social media, we expect them to watch it and share it with their friends as well. It’s a piece of entertainment, but also a way to reach an audience and build your brand.
If you haven’t considered using video as part of your marketing strategy yet, here are some reasons why you should:
If you’re a marketer, you may be familiar with the concept of search engine marketing, or SEO. It involves targeting keywords in your content that will hopefully drive traffic back to your website; if you want to rank higher on Google, for example, you might search for “web design” and then write an article that focuses directly on web design tools. You might also include links to other sites that offer these tools in the article description, naturally raising the chances that readers who click through will end up at your site.
Search engines like Google are particularly interested in video content because it’s long-lasting and it tends to be shared around social media. You can use video to promote your business or product without spending a lot of money on search engine optimization (SEO) techniques. Video is especially effective when used for social media marketing because it’s not just an ad; it’s an experience that people want to share with their friends.
Video can also work well for other types of marketing campaigns because the visual nature of the medium makes it easy for people to click through to websites and rate them after watching a video clip. YouTube channels with thousands of subscribers are often able to get free advertising by including affiliate links in their videos, so viewers can buy products or services directly from the company’s site.
Everyone loves video, including customers and Google
It might sound like a bold statement, but the fact of the matter is that video marketing is one of the best ways to get people’s attention and stay top of mind.
According to research by Google, 27% of consumers say they’d be more likely to buy or recommend a product or service if they saw a video about it. And 67% of businesses say that showing customers how their products and services can help them achieve their goals increased sales.
It’s no surprise that the video marketing niche has taken off over the past few years — Facebook and YouTube alone boast an enormous audience — but it still remains niche in nature, which makes it a great space for small businesses to get in on the action.
Today, with video marketing, you can create your own videos and sell them as digital products online. The good thing about this method of making money is that it is extremely simple. All you need is a webcam and a microphone to get started. You do not have to rely on anyone else to become successful. You can promote and sell your own video courses and products without any assistance from others.
How many seconds do you have to capture your prospect’s attention before they fall off the website, click on another video, email, or return to what they were doing? 30 seconds! 40% of viewers will click away if they are not captivated by the first half of a video. With that in mind, you want to know if having a two-minute intro will affect your clicks or conversions. So let’s simply run one 30-second video marketing strategy” experiment and see what happens.
Ultimate Video Marketing is an extremely effective marketing strategy that most businesses are not taking the time to learn about. It’s no surprise that entrepreneurs are busy, but it’s crucial that all of your free time is used to increase your profits. There are many types of video markets out there and all would be more than willing to explain their techniques. You can even potentially make a full-time income with this type of business opportunity!