If you own a small business, you might be feeling left behind as your larger competitors go digital. In fact, some of your competitors seem to be flourishing with the digital world. Many smaller businesses assume they can’t adapt to the digital world and that it takes expensive technology and equipment to become a successful online presence. You might be thinking that no one will ever find your website and that SEO isn’t worth the cost. These assumptions could hinder your local business from competing and succeeding in the digital age.
Local businesses need to adopt digital marketing in order to survive. If you want to stay afloat and thrive, digital is critical. Luckily, it’s becoming easier and more affordable for smaller businesses to get into the game. However, by focusing on little more than creating a presence online and tweeting like a bird, Local business owners can actually lose customers and not gain any new ones. This post discusses the key digital marketing strategies local businesses must use in order to succeed in our hyper-connected world. If you are the kind of business owner who likes to keep your nose down at the grindstone, working hard to bring in new customers on a daily basis, then you’re probably not terribly tech-savvy. If this is you, you may have hired an IT professional or two to help you manage your tech needs, but that does not mean that you don’t want to stay on top of things. Internet technology has grown by leaps and bounds over the past few years. And although you are probably very adept at working on the internet, there are new tools out there that will help you reach more people. Don’t let your personal tech phobias hold your business back.
How to Get Your Business Info on Google
There are many online methods that a business can use to get their information on Google. Since Google is the primary search engine in the market, a local business should ensure they have accurate contact information on the search engine. The main ways a business can get their information on Google include: uploading a file to Google My Business, adding a directory listing, or creating a Google+ page. In this day and age, it’s pretty much a given that your local business has a presence online. If you don’t, head over to Google and start crafting SEO-rich text that will get you onto their search engine. No matter what tactics you use for getting your physical business online, you’ll need to make sure it’s optimized to get ranked via organic search results. All of your hard work will be for naught unless people find the website address and visit it.
Having a local business can be a great opportunity, but with great opportunity comes great responsibility. One of the most important responsibilities is to look for ways to grow and expand your business with the use of technology. With this guide, we hope to show you different ways that you can use digital tools in order to expand your reach and get more people interested in what you have to offer. There are many different digital tools that you can use to take your small business to the next level.
If you have been in business for a while, or if you have just started out, you might be wondering “does my business have a website?” The truth is that most people who see your signs think that it has a website, even when it doesn’t. Having a website opens up a lot of doors for your small company. You can use it to get your business out to the world, enhance your marketing strategy and create a tighter connection with clients.
How to Cultivate an Online Presence
As the world of marketing changes, small businesses are still struggling to find the best digital marketing solution for their business. As a local business owner myself, I can tell you that it is quite confusing. There are thousands of different tactics that one could use to improve traffic. Over the next couple of years, things are actually going to become more challenging for local businesses.
It’s never been easier for a local business to start their own website. Nowadays, there are multiple options to choose from when starting a website. Should you go the WordPress route? Choose Blogger? Or keep it simple by creating a bare-bones site with Microsoft Office Live? For most small businesses, your best option is likely to have your own domain name.
My family and I moved to our home in Virginia Beach thirteen years ago, and as such, it is hard to imagine any other city as my home. For the past decade I have proudly called myself a resident of The Virginian Beach P. I’ve raised my family here, built a successful career for myself, and have passed down my love of real estate to my son. While at first blush I may seem like your average “dune rat” living the white-picket-fence life, there is another story about me that few people know…one that has leaded me to acquire many new skills. Getting a business off the ground is no easy feat. You have to establish your brand, build your website, and grow an online presence.
My digital life has been a slow upgrade. Think of it as a computer that’s been upgraded over the years, adding memory here and adding peripherals there. I’m pretty much “there” now, but not for the reasons you think. To those who know me from any of my online activities, I have plenty to brag about. If you have read this blog for any length of time, you know that I am proud of my many accomplishments in social media. My LinkedIn profile is killer; I earned 120,000 credentials on LinkedIn (the equivalent of an Ivy League education), and every day, I post helpful information on LinkedIn groups that draw hundreds of likes (likes which count as endorsements) and
How to Protect your Business
For a successful local business, going digital may mean the difference between staying afloat and going under. In this digital age, many people, including potential customers, want to find your products and services through their smartphone or tablet. But how can a small-business owner get their business off the ground digitally without spending too much money? The answer is simple: By making small, safe investments in digital technology that won’t break the bank. About a year ago, a friend told me about a writing project she was working on. The writing project entailed having me edit a manuscript that she wanted to have traditionally published by a New York publishing company. For that project, I edited the manuscript using Microsoft Office Word 2013 for Windows and converted it from .doc. You have three options to get a local business online. The conventional way involves opening a website, the second is by having a Facebook Fanpage, and the third option is by creating a Google+ Local Business Page. Let us explore the pros and cons of each of these two methods, so you can decide which one suits your needs best. Have you ever thought that it would be nice for your business to grow online? Maybe you’re an old school shop owner who sees the advantages of digital marketing but doesn’t know where to begin? Maybe you think that growth is impossible because of your location or how busy you are. Maybe you’d like to grow your local business internationally, but don’t know how.
Despite the massive revolution that has taken place as a result of the internet, there is still an opinion that some people remain untouched by its effects. These people believe that only those who use the internet to its maximum potential gain from it.
Ever since the world became ‘digitally’ connected, the customer experience for small businesses has evolved. Customers can use social media, online reviews, or even their mobile device to research a product or service before making a purchase. Have you ever walked down a street and noticed a store whose business card is in the back wall of the restaurant across the street? Or maybe you see a sign-out front and hear a jingle coming from around the corner. You enter and find yourself in a zen room taken over by robotic fish and an aura of light that has escaped from heaven. What just happened? More to the point, how can this work for my small business?
How to Prevent Issues with Slow Internet
- Do not use Wi-Fi
While Wi-Fi can let you access the Internet via your laptop or smartphone, it might not be the best choice for accessing the Internet. This can be particularly true for small businesses whose employees are using Wi-Fi to access the Internet. Wi-Fi is slower than an Ethernet connection, which is necessary for downloading large files or attempting to do video conference calls.
- Pay attention to where the router is located
A router is an essential piece of equipment for anyone who wants to go online. Maybe you have a computer that you want to connect to the internet, or maybe you have your printer connected to your router so that it can be accessed from any computer on your network. Either way, routers are one of the most important devices you will need if you plan on using the Internet. But, if you are using a wireless router, there are some things you should know about how best to position it for maximum performance.
- Invest in a small business grade router
A smart local business must understand the benefits of having a strong internet connection. Your customers need an internet connection to become more inclined to shop at your store or download apps on your phones. The only way you can guarantee that is by having enough bandwidth for their needs. If you are investing in digital marketing, then you have to be sure that you are getting more customers rather than spending money on something that nobody is seeing or even buying it.
- Use Ethernet cables
If you run a business that has slow internet speeds, it’s very likely that the physical connection between your router and your computer is where the problem lies. Ethernet cables are fast and secure, which will result in faster internet rates. This little advice, which you might take for granted, will make a huge difference in terms of your online experience and increase productivity and efficiency when it comes to doing business online.
- Keep it clear of obstructions
Internet speed is essential in today’s world. How can a small business take advantage of technology in the best manner? What are the prevalent issues that small companies are facing when it comes to dealing with ISPs? This article aims to help the small businesses go digital by understanding how to deal with slow internet speeds. It will also provide an analysis of how local small businesses can prevent issues when dealing with slow Internet.
- Dealing with building around you
It’s an exciting time for local businesses. More and more businesses are going digital and embracing technology to reach potential clients. Large companies like McDonald’s and Blue Cross and Federal Express, and even the military (the United States Air Force) have all begun implementing digital strategies into their marketing campaigns. Businesses that ignore or haven’t heard of innovative trends such as social media, SEO, and responsive web design will fall behind soon, as they fail to compete with other brands around them. If you want to succeed in the digital age, you need to be sure you stay up to date with what’s going on in the business world.
- Having backup power source available
Recently, I realized how important it is for our office to have a power generator. When the power outage occurred yesterday evening, my office went dark for approximately 1 hour. The electricity was restored about 1 hour later, but it created a terrible impression on our customers that are calling us wanting to know if we are open or not. The best way that you can avoid this scenario is by having a generator installed for your business.
- Keeping track of your networking hardware No matter where you’re located, Murphy’s Law still applies – something will go wrong with your Internet at some point
Now and then, something will go wrong with your Internet. Maybe it’s a day or two of spotty service, or maybe the entire network is down. Regardless, it’s always best to be prepared by keeping track of your networking equipment. This will help you detect any issues before they affect too many users or last too long. It’s also convenient for business continuity – if everything is working correctly, there’ll be no need to start troubleshooting until an issue pops up.
Should you care about organic search?
Organic search used to be for local businesses, then some people started calling it organic SERPs. Now it’s not just for local anymore. It makes some sense, especially with the rise of mobile. Even if you are a local business, your customers are likely using the web on their smartphones. Since Google is all about delivering the best results to people, organic search can benefit your local business, no matter how many visitors it brings in. If you own a local business, you’ll probably want to rank for local search terms. But, maybe, you don’t know what I’m talking about. Maybe, you haven’t yet talked to your marketing company about their strategy for generating leads and building awareness for your brand online. Since your email inbox is overflowing, consider using your website as a place to park any leads that come through the door.
It is very important for businesses to know how to work with search engines in the present day because the internet has changed how opinions are made. People rely heavily on search engines because they can get quick information that is accurate and relevant. It is up to the business owners to use the power of the internet in order to attract more customers.
Will it benefit your business?
“We should go digital,” said my boss. “Maybe run some ads on Facebook or send out emails to customers.” And, like the good employee I am, I took notes. But as I was jotting down “Facebook ads,” other random things like SEO, SEM, and Google Analytics started getting thrown in too (he also liked the sound of his own voice). Well, it turns out that despite his storybook beginning (“once upon a time there was an entrepreneur who started a business”), he just made me think about how tough it can be for local businesses to go digital not only because they don’t want to throw money around but also because they are running a local business can be tough. There are so many things to think about, so many areas of the operation to keep on top of, and so much work required to keep things moving along. If you’re feeling swamped, it might be tempting to put off the idea of going digital. But is this a mistake? Chances are it’s not – going digital doesn’t have to mean a huge amount of effort, and it could even make your life a lot easier. Plus, your customers want you to do it – what better excuse do you need?
Learn the basics of SEO for getting your business discovered online
If you are running a small business that is not currently using digital marketing, you are probably wondering what it can do for you. This guide will help you decide whether or not this marketing tactic is right for your business, so you can see exactly what types of resources are available to your company. This guide will also help you understand the role digital marketing plays in getting your business discovered online, the ways digital marketing services can be customized for your needs, and how to choose the best digital partner. Beginning a local business is quite challenging because you have to setup your website, market your website, build your brand image online, etc. All of this can seem overwhelming at first. However, if you are aware of what you are doing SEO-wise, then the challenge is more bearable.
Whether you operate a business from home or have a brick and mortar enterprise, you’ll want customers to be able to find you online. But those customers will only find your business if they can discover it through search results. In an age where more consumers are using the internet as the primary platform for shopping, local businesses cannot afford to let their online visibility slip – that’s why it is important to pay attention to search engine optimization
11 Things Local Business Can Do To Attract Customers Online
No matter how good a business is, it still has to find new customers. Both offline and online promotion is crucial for startups and small local businesses to grow their customer base. In this article, I’ve mentioned 11 easy digital marketing tactics you can use to attract more customers to your business.
- Implement a strong online marketing campaign
- Update your website with new content
- Create a marketing schedule
- Build your presence on social media
- Invest in search engine optimization
- Leverage employee talent by generating leads
- Don’t forget the power of video content
- Reach out to influencers and bloggers
- Develop a creative content strategy
- Try a creative search engine marketing strategy
- Partner with community organizations and